Understanding the perception and use of packaging by consumers and how this plays a role in household food waste generation is an important first step in this project. With a greater understanding of how people appreciate and use packaging, along with the food waste they generate, we can design improved packaging and communications on food waste avoidance that will ultimately reduce food waste. This project aims to understand consumer perceptions of the role of packaging in reducing food waste by:

Discovering target areas that will help drive packaging design decisions.

Discovering key consumer behaviours that may be adapted to reduce food waste.

Determining potential consumer responses to labelling and packaging alternatives in relation to food packaging.

Designing packaging solutions to reduce food waste.

Designing more effective consumer education campaigns to reduce food waste.